Audience Theory

Audience theories is based around many different theories. One theory involved within this theory is the Two Step FLow, this is when ideas flow from mass media to opinion leaders in wider poulations. Many theories are involved in the audience theory, another theory is the Reception Theory which emphasises the readers reception of a literacy text.


The HYpodermic Theory has a large impact on audiences as this is when media texts have effects on audiences. The Uses and Gratification Theory is also involved within this is not a single approach but a body of approaches developed out of empirical studies beginning in the mid 20th century.


Audiences would be Rhetoric by this which means to be persuaded and attracted towards the text. Surveilance could also be monitored, this is when changing behaviour and activities are observed. By becoming the audience individuals would also use Cultural Transmission which is when people are grouped and they pass on societies updated information.


Audience would also be entertained by this as they would be amused by the entertainment and it would be used as leisure time. Correlation would also increase because of this between two ranndom variables.

My words linked to the Audience Theory were : Entertainent, Correlation, Personal Identity, Cultural Transmission, Surveilance, Two Step Flow, Rhetoric, Reception Theory, Uses and Gratification Theroy and Hypodermic Needle Theory !